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Our story

Born and bred in Curaçao

AnnaBay Club is made, aged and bottled at the St. AnnaBay Distillery in Willemstad, Curaçao. A rum created to capture the essence of our island: the place, the people and the experiences, distilled into something everyone can share and enjoy.

Where it began

Far in the south of the Caribbean Sea lies the island of Curaçao, and at its heart, the St. Anna Bay — the narrow channel that has been the gateway into Willemstad since it was declared the region's first free port in 1675. For centuries, ships have slipped through this gap in the coastline carrying goods, cultures and rum tales of their adventures. Right here on its shores is where AnnaBay came to life.

The old Club de Gezelligheid building on the corner of Punda, in black and white with its gables picked out in gold
Club de Gezelligheid
The AnnaBay Club Amber, Aged 5 Years and White rums on the quay, with the colored Punda waterfront and the St. Anna Bay behind them

Good company, by the bay

For generations this waterfront has been a place where people gather over a glass of rum, share a story, and let the day slow down. That is the rum we make — the kind you reach for in good company. We take our name from the bay, and something of its easygoing spirit too.

Explore our rums

Why we do it

Our mission is simple: to put Curaçao on the international map. Together with our local community we create fun and memorable experiences for our visitors, so they carry a piece of Curaçao home and share the story.

In 2026 our rums brought home two Double Gold medals at the San Francisco World Spirits Competition and two Golds at The Spirits Business Global Rum Masters.

See the awards
Two friends relaxing under a cabana with a bottle of AnnaBay Club Amber Rum and a cocktail
Poko poko

Our motto

Live, Laugh & Let Loose

This is Curaçao — an island that lives by three simple words: Live, Laugh and Let Loose. Life here unfolds poko poko, slowly and with a smile. Trade the routine for ocean air, follow the rhythm of the island, and see where the day takes you. It is this easy spirit that we capture, bottle, and share with the world.

Friends sharing AnnaBay Club rum on the back of a pickup truck by the harbor
Let loose!